Instagram Pods: The Secret Hack for Engagement on Instagram
A new trend on Instagram has emerged! Due to the updates in the algorithm users are now finding many creative ways to increase their content interaction and reach. The more Instagram is growing, the more users are becoming innovative in its use. Instagram’s newest and latest growth hack is an Instagram Pod.
Wait, a Pod, what…?
If this is the first time you are hearing these words, then you are not alone. Most of us would not have heard about an Instagram Pod. So, what is an Instagram Pod, why is this the latest growth hack for your Instagram account, and is it worth it?
What is an Instagram Pod?
An Instagram Pod is basically a group in simple terms. You join together with like-minded people and promote each other’s posts/videos. This is done through commenting, liking, sharing, or following each other’s posts/videos. Most of the group interacts through Direct Messages. Many-a-times each group has their own code-word to notify others about a post going live.
There are generally about 15-20 people in a “Pod.” You can also get Pods with thousands of active members. All Pod group members have similar content. For example, a group for motivational pictures, a group for home-decor, a group of makeup artist and so on. The Pod’s main aim is helping each other out. This is done by receiving and giving comments and liking other member’s content. Users share the content to their newsfeed increasing the post’s reach.
If you remember, in 2018, Instagram tweaked its algorithm on how a user’s newsfeed showed content. Instagram tweaked it to rank content it believed users wanted to see than in a chronological order as before. This is still being opposed and people have not gotten over it. This tweaking, evidently, negatively impacted users’ content popularity and reach. The use of Instagram Pod(s) is an attempt to making-up for this decline.
How Does An Instagram Pod Work?
An Instagram Pod is made-up of users having similar taste in content. When a user publishes a post, they share it so that other members know it is live. Other members are obliged to either like or comment on the post. This results in the post ranking higher in other user’s newsfeeds. The number of comments and likes you post will get decides the length of stay at the top. The more time it is at the top, the more likes and comments it gets.
As the users of your specific pod like and comment instantly after your post is published. This exponentially heightens your post’s chances of staying at the top. A Pod is all about caring and giving. What you give to your members you get back many fold.
How Do You Find an Instagram Pod?
Most of the time, an Instagram Pod is exclusive. You can search numerous Facebook groups which have been specifically created for finding your relative Pod. You just have to know where to look. Facebook has reportedly been closing and banning these groups.
Users have now started to use Telegram and Reddit to find these Instagram Pods. If there is already someone you know in a pod you want to join, you can pitch to them to gain access to their Pod. Else, you can always make your own Pod and invite like-minded people to join your group. You can also invite those that have a similar follower number as you do so it’s in both of your interest to help each other grow.
Instagram Pod – The Pros of Joining One
It all depends on whom you ask. For some it works, for some it does not. There are benefits of getting a confirmed number of comments and likes for your content. This also means engagement numbers are up, which in turn can increase your chances of being displayed in the explore page. It also opens up your post to the newsfeed of your group’s members.
If you have a Pod of 15-20 people, then you are assured of their interaction. You either can get 15-20 comments, 15-20 likes, or some shares. Each Pod member will get your post catapulted to their followers’ newsfeed and their likes and comments as well.
The biggest benefit of joining one is Reach. Even if your group is of 15-20 people and each has at least 500 followers, then you are talking about thousands of potential eye-balls ogling at your content. This also means that you would also have multiple likes, comments, and shares basically increasing the love manifold.
Instagram Pod – The Cons of Joining One
On the downside, the time you need to invest in this can be huge. Some Instagram Pods may require of you to be glued to your mobile device engaging in liking or commenting on other’s posts in a timely manner. If your group is of 15-20 people, then going through each post of each member can become tedious.
Why? Because not all will post at the same time due to time zone differences. You would be obligated to either like or give a meaningful comment to every post. If your group has even one high-value influencer who posts 6 or 7 times daily, then it would be a task at hand keeping up with all the posts and engagements being done. One way to manage this challenge is to have the pod create its own specific hashtag and add that hashtag to your tag targeting in Pushgram settings (see image below for example). This way every time a new post is shared with that tag, your Pushgram service will automatically engage with it.
One of the biggest negative is that in each group there may be silent people who are just there to reap the benefits and not return the favor. This just negates the whole concept of giving and receiving the love for each other. These users will just take all the likes, shares, comments and would not reciprocate it back when others post.
Instagram Pod – Conclusion
It looks mostly that by joining a pod Instagram has become a regular engagement task. If engagement and reach is your mantra and you absolutely cannot live without it, then an Instagram Pod can be right for you.
Mostly, an Instagram Pod looks to alleviate the pain caused by the negative impact of Instagram algorithmic changes of 2018. Most influencers want to boost their reach and engagement with their followers. If you are looking to build a large following (and we know engagement is critical in this formula in the eyes on the new algorithm), than Pods can assist in making this happen.
Influencing your content through an Instagram Pod has also come to the notice of Facebook. As of now, there’s some gossip that Facebook has started to crack down on these groups and disable them.
Overall, it takes time, dedication, and engagement to grow your account and be in constant touch with your followers. If you need constant engagement, then joining a Pod is definitely for you. For casual Instagrammers’, read our article on “How the Instagram Algorithm Works,” to better understand how Instagram algorithm works.