Location tags are a great way to specifically target your potential customers, and as a result, increase Instagram’s value to your brand.
There are a number of common misconceptions that our users assume in regards to how location settings work on Pushgram.
- Users assume that if they have locations added to their Pushgram settings, they will be targeting everyone within that location, when in fact they will only target users who have tagged their photo’s or videos with that location. Example: users often include a city in their locations, i.e New York. Pushgram will only interact with those users that have checked into New York, and not all those that are using Instagram in New York. Ps. Not many locals check into the cities they live in.
- Many Pushgram users assume that if they have location settings and hashtag settings added on their Pushgram account, the software will target both in conjunction. In other words, users believe that their activity will only target users who have used the specific hashtags within the specific locations they have chosen. However, this isn’t the case unless the user has checked this box available in advanced settings. If you only want to engage with users within a certain location who have used a specific hashtag, make sure you use this setting.
- It isn’t very common for people to tag their photos and videos with non-specific locations, e.g. cities, countries or regions. Most people will tag their photo’s and videos instead with specific locations, e.g. a café, salon, gym, restaurant or a store their photo or video relates to. The main user groups who use countries, cities and region location tags are tourists, so unless you are operating a travel/tour company, you are more likely to have success on Pushgram using specific locations.
Now that you know what assumptions to avoid, here are a few tips on how you should use location settings to benefit your business.
- Do target local places that are relevant to your business and/or your customers and potential customers. For example, if you’re a personal trainer or gym owner you should consider what locations your customers and potential customers might be tagging their photos with.E.g. another local gym, a local health food café, a juice bar or a popular running/walking or hiking destination close to where you work. Proximity is essential, especially if you run an offline business. Do some qualitative research to determine how far people are likely to travel for your business (or how far you are likely to travel to them) and set your targeting range to no wider than that. It’s better to concentrate your efforts on people within this range rather than casting a wide net on the off chance there is a customer or two, who will travel further than the average person for your services. If you are running an online business that only delivers to certain locations you should also keep proximity in mind when you set your location settings. Why spend valuable resources on a customer you cannot reach? Especially if you don’t have any near future plans in place to reach them.
- Engage with people who check into your location. If you have a physical location for your business make sure you check to see if Instagram users are tagging images with your location, and if they are, what they are saying about you. Engaging with people who are tagging their photo’s with your location can be a great way to build a relationship with customers and potential repeat customers. You can also encourage your customers to tag their photo’s with your location so that when their Instagram followers see something they post they will know exactly where to go for that product or service and in turn increase your business prospects. NB: It can be quite common for multiple locations to appear for one business on Instagram so you should also check to see if there are any other locations people are tagging (as they are based off Facebook check-in locations people have created) their photos with relating to your business, so ensure you aren’t missing engagement opportunities by missing other similar location tags.
- Research the locations you wish to target. Check what sort of users are tagging their photo’s with the locations you are considering targeting, do these people represent potential customers of yours? What are they posting about and saying about the location? Can you use this to determine what locations you choose and what comments you set in your Pushgram settings? Now more than ever you can easily see what sort of people are tagging their images and videos with certain locations. When you are setting your Pushgram location settings you can now click on the location before you include it in your targeting settings to see all the media associated with that location.
- Check and update your locations on a regular basis. This will ensure you’re not missing opportunities to connect with potential customers. This could happen if a new business similar to yours opens up in your local area or if (similar to point 1.) a related business or place moves or opens up close to your business.
- Make sure the comments you set on your Pushgram account are relevant. Remember that if you have your commenting settings on, you want to ensure that the comments sound organic and relevant to the locations you are targeting. For example, if you have an online business that ships to all parts of the country comments about the weather could be dangerous. If you are a national company, you might also want to avoid talking about state based or local events in your comments. Equally so, if you are a local company you can adjust and update your comments regularly to make them sound more authentic. E.g. If you are a barber and you have decided to target users posts less than a week old by Location + Hashtag [Name of Sports Bar + # with a phrase being used on photo’s about a specific game]. For a brief (few day) period you might want to set your comment settings to say something like, ‘how close was the game’ if you know that there was a close final on the weekend that potential customers would be posting about. For obvious reasons you will need to amend these sorts of comments regularly so that they don’t cease to make sense anymore.
Using location settings correctly will dramatically increase the value of your Instagram activity. However not using them effectively can also reduce the value of your output so ensure that you properly consider your settings while setting up your Pushgram account and when using your own Instagram account.
Setting location settings is easy if you follow the above steps. We hope you found this article useful and if there is anything else you would like to know more about, please make sure to comment below.