HOW THE INSTAGRAM ALGORITHM WORKS: FACT OR FICTION?
Instagram now has more than 500 million user daily reach, and so more and more people and brands look to increase their visibility via this platform. To do that, having an understanding of how the Instagram algorithm works and which of your content is displays to your followers is critical.
Instagram updates its algorithm frequently, and so marketers tweak their strategies accordingly. This article will discuss the 5 most popular rumours about Instagram’s algorithm and how they can impact your account and reach, to see which are facts and which are not.
Rumor 1: Instagram’s algorithm is hiding your posts
Instagram does NOT HIDE any posts. The algorithm only filters posts in a bid to show your followers what they want to see at that time. Which each update to their algorithm, it is clear that Instagram intends to improve the quality of content on your feed. It identifies content that you love, based on your likes, following, comments, and so on, as well as the stats of the specific post and user account that posted it.
Despite the chorus of disapproval, Instagram has since moved on from the original chronological feed. As we will discuss later, posts that get tons of views and engagement are now shown first. Also, accounts that publish such content tend to get more reach. So, if your posts are deemed uninteresting, it will feel like the algorithm is hiding your posts. Read more about what you need to keep in mind when posting here. However, this same algorithm can boost your posts if you are posting quality content that is relevant and engaging for your audience.
Instagram clarified this rumor and tweeted about this.
Rumor 2: Instagram captions must be more than three words
Constructing great, catchy captions is key to winning on Instagram. Unlike some other platforms (Twitter), Instagram affords us a generous 2000+ characters to play with. But then, what is the ideal caption length? Longer than three words?
Longer captions are more common but shorter captions get more engagement. Quintly found that, on average, Instagrammers use more than 300 of those 2000+ characters in their captions. People like to write long captions, but stats suggest that viewers don’t like reading them.
Tests show that for profiles with less than a million followers, captions with less than 60 characters see the most engagement. On the other hand, profiles with more than a million followers saw no noticeable difference in their engagement stats, regardless of the caption lengths. However, for these accounts, captionless posts saw the most engagement.
Should Instagram comments be more than three words? Ideally, yes but no need to go above 300 characters. Stats tell us that captions the size of the one pictured below is too long.
Rumor 3: Engaging with someone’s posts shows you more content from them
Yes, Instagram rewards you for interacting with others. Engagements include liking, commenting, DMing, sharing, and so forth. Instagram wants its users to build relationships and not just reach. When Instagram announced their new algorithm, they added that “The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”
The algorithm only identifies “the likelihood that you’ll be interested in the content” if it’s posts that you like and engage with. Therefore, engaging with someone’s posts shows you more content from them.
Rumor 4: Swiping past Instagram stories negatively impacts them
It’s fair to think that Instagram’s algorithm showing interesting content first means that if your viewers are swiping past your stories, it might affect you negatively. This rumor started after the picture below began to get shared across accounts. This is tricky because different algorithms drive Instagram stories and feed posts. Instagram stories are great for gaining attention from your followers; as a matter of fact, businesses that are on Instagram get up to 37% of their total impressions from Instagram Stories.
Instagram Stories has overtaken Snapchat as it now has more than 300 daily active users, which is almost double that of Snapchat. However, this is not entirely true, as there is no firm basis for this assumption. Unlike with posts on the feed that cannot be skipped, for stories, people that have skipped your story in the past will tend to skip them again.
Further, Instagram’s algorithm judges not only your post engagement but also that of your stories. Therefore, with the latest update, the more a user interacts with your Instagram Stories, the more likely your posts will show up on their feed.
Rumor 5: Instagram business profiles have less reach than personal profiles
Many Instagrammers use their accounts for some sort of business, and millions have switched or considered switching to the more professional business account. Apart from Instagram business accounts looking more professional than the personal profiles, they also have other crucial advantages like analytics, advertising, call-to-action, story links, and more.
However, despite these useful features, there is a worry that like Facebook business pages, Instagram business accounts would have less reach than personal profiles. Although this concern is genuine, switching to a business account does not harm your reach, so if a business account is right for you, now is the time to leverage it.
Algorithms drive most platforms, and learning the ropes around them will make or mar your brand. These are the most popular rumors about how Instagram’s algorithm works. What else have you heard or observed about Instagram’s algorithm? We love your comments.