As a business or personal brand, growing your audience on social media is crucial for your success. Instagram stories, often overlooked by brands, are a fantastic way to bring awareness to your brand, get more followers and engage with your audience. In this blog post, you’ll find out and learn about some tips for gaining followers through Instagram stories and why they work.

Why Instagram Stories?

You might be asking yourself, why would you put in all this effort to creating content that will disappear in 24 hours? And the answer is because it will disappear in 24 hours. The temporary status of Instagram stories is one of the main reasons why users want to watch stories. No one wants to miss out.

According to Instagram’s internal data (June 2018), the stories feature is used by over 400 millions accounts. Amongst the most viewed stories, one third comes from businesses.

Another fantastic reason to use Instagram stories is that one in five stories gets a direct message from the viewer. In other words, the audience is highly engaged. Exciting, isn’t it?


So, how can you start gaining followers through Instagram stories?

The main feature that can help you get more followers when sharing your stories is the stickers. There are countless sticker options you can add to your story, from funny GIFs to interactive polls and questions.

Three stickers, in particular, can help you grow your audience exponentially: location, hashtag, and mention stickers.


The location sticker can be an excellent tool to grow your audience. When you tag a location, you can get featured in that location’s stories, and people near you can find out about your business or personal brand.

Regardless if you have a physical location for your business or not, you can tag any place that is relevant to your content and your audience. If you’re at an event or conference, you can tag that region and reach everyone around that area.


Another sticker that you can use to start gaining more followers through Instagram stories is the hashtag sticker. You can add up to 11 hashtags in a story. As we all know, hashtags play a massive role in getting discovered on Instagram.

Just like the location sticker, hashtags also have their own stories, and you can potentially get featured. If you choose relevant hashtags, viewers that are already interested in that topic will see your content and could start following you.

Extra tip:

Research the hashtags before adding them to your stories. You should aim for hashtags between 5k and 500k posts. Most likely, hashtags that are too popular won’t give you a chance of showing up in their stories.


The mention sticker allows you to tag other users directly on your story. You can feature relevant accounts and mention partners that are related to the content.

They will receive a notification with a button that allows them to share your story on their stories. Which in turn, will introduce you to their audience and you could get more followers.

Another smart way to use this sticker is to share user-generated content in your stories, thank them and tag them. Many users will appreciate the mention and share your story on their accounts.

Story Highlights

Instagram stories can also help you create an exciting introduction to your brand when you add them as highlights on your profile. When users visit your profile, watching an engaging highlight can close the deal and get them to become followers.

Creating Instagram stories and adding stickers or highlights to your profile are highly effective ways of gaining more followers. Make sure you give them a try and start growing your audience today.